The best edit in luxurious is now transporting customers to decadent procuring locations, like Capri and Paris, through its multi-sensory, extremely contextual visionOS app. Mytheresa has partnered with Obsess to launch Mytheresa: Immersive Luxurious App for Apple Imaginative and prescient Professional, in alignment with the discharge date of Apple’s latest spatial computing system. The model is among the many first luxurious trend manufacturers to launch on Apple Imaginative and prescient Professional, and it’s utilizing the system as a brand new platform to launch unique capsule collections and curated edits.
Luxurious’s New Period
As one of many first luxurious platforms to embrace Apple’s new Imaginative and prescient Professional spatial computing system, Mytheresa is pioneering a brand new period in digital retail, providing prospects an unparalleled procuring expertise. The expertise merges the tactile fantastic thing about luxurious items with the boundless prospects of digital innovation.
Think about getting into the colourful streets of Capri or the romantic avenues of Paris, all from the consolation of your property. That is the promise of the Mytheresa app for Apple Imaginative and prescient Professional. By way of our collaboration with Mytheresa, we’ve created hyper-realistic environments that transport customers to luxurious locations across the globe. In every vacation spot, consumers can discover unique collections and curated edits tailor-made to the locale, whether or not it’s stylish resort put on excellent for the seaside or dazzling social gathering apparel for a night within the metropolis.
Including Context to Content material
Our partnership with Mytheresa goes past simply visible aesthetics; it’s about crafting a sensory procuring journey that engages prospects in a profoundly emotional manner. The app introduces an immersive product carousel, permitting customers to expertise luxurious collections inside contextual environments.
The immersive carousel transforms the traditional e-commerce grid right into a dynamic, participating expertise, highlighting our shared imaginative and prescient of mixing know-how with luxurious retail. Each interplay throughout the expertise is managed through intuitive hand and eye gestures—including to the app’s luxe, seamless interface. Likewise, the combination of Apple Pay ensures that purchases are usually not solely safe however effortlessly handy.
Mytheresa’s iconic yellow packaging and a brand new unique sample, showcased within the app’s intro and outro scenes, add a contact of class and exclusivity that rounds out the posh spatial procuring expertise.
Bespoke Experiences for High Prospects
The Mytheresa app shouldn’t be a one-time surprise however a gateway to ongoing unique collections and capsule launches. It’s an invite to expertise luxurious in a context that celebrates the emotion and artistry behind each product.
For Mytheresa’s prime prospects, this may lengthen to personalised styling periods, additional personalizing the posh procuring expertise.
Spatial Computing for Luxurious Manufacturers and Retailers
This collaboration between Mytheresa and Apple Imaginative and prescient Professional is greater than a step ahead in digital retail—it’s a leap into a brand new period of luxurious procuring. It’s an invite to expertise the world’s most coveted trend in a manner that’s as immersive and interactive as exploring the locations they’re impressed by.
The Mytheresa: Immersive Luxurious App is accessible to obtain totally free from the App Retailer for Apple Imaginative and prescient Professional.
Apple Imaginative and prescient Professional Design and Growth Providers
Obsess is creating extremely visible, interactive and tailor-made procuring experiences to assist luxurious manufacturers and retailers, like Mytheresa, revolutionize storytelling and interact customers digitally like by no means earlier than.
Manufacturers can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can embrace digital shops, instruments to mix-and-match outfits, store with mates or gross sales associates from afar—and even carry an out of doors house proper into an indoor residence. Apple Pay is accessible to implement on all Apple Imaginative and prescient Professional apps, enabling a seamless checkout.
If you’re inquisitive about creating an expertise for Apple Imaginative and prescient Professional in your model, ebook a demo or ship a message to contact@obsessvr.com right now.
