May the rising choice of XReal Enterprise AR options be precisely what your corporation has been looking for? Perhaps. Augmented actuality within the office remains to be rising up. We’d have loads of smartphones and tablets that may deal with AR experiences, however really immersive sensible glasses are sometimes a lot tougher to seek out. That’s the place XReal has an edge.
Reasonably than following in Meta and Apple’s footsteps in constructing VR and blended actuality headsets, XReal (beforehand Nreal) has gone all-in on sensible, light-weight specs.
Over the previous 18 months, they’ve accomplished what many {hardware} startups by no means do: evolve with out alienating, scale with out bloating, and begin talking the language of enterprise with out shedding the product simplicity that made them fascinating within the first place.
In early 2024, XReal closed a $60 million funding spherical, positioning itself to compete immediately towards the Apple’s Imaginative and prescient Professional and Meta’s Ray-Ban Meta collaboration. Then the corporate rolled out it’s Air 2 Professional and Extremely glasses, adopted by the XReal One assortment. Now it’s working hand-in-hand with Google on Challenge Aura – specs powered by Android XR.
Whereas the patron crowd continues to check the boundaries of immersive media, enterprise consumers are asking a special query: can XReal tech make our groups sooner, safer, smarter?
Let’s discover out.
XReal Enterprise AR: Who’s XReal?
XReal didn’t simply stumble into the AR highlight. It constructed there, beginning with leisure and gaming, then shifting towards scalable {hardware} that might do greater than entertain. Based in Beijing in 2018 underneath the title NReal, XReal was one of many first firms to ship consumer-grade AR glasses at scale. By 2024, XReal had bought greater than 350,000 pairs of AR glasses worldwide.
When NReal formally rebranded to XReal in 2023, it didn’t simply change its title. It stated the “X” within the title was reflective of its mission to constructing augmented actuality for everybody. Not simply shoppers, however professionals, educators, and area employees too.
Since then, the corporate has expanded quickly throughout Europe, the US, South Korea, and Japan, tapped into new partnerships (most not too long ago with Google), and elevated its enterprise focus. Actually, at CES 2025, XReal highlighted new and renewed collaborations with trade leaders from BMW, to Qualcomm, T-Cell, Bose, and extra.
It even drew consideration to the truth that it was the one AR firm in 2024 to rank among the many prime 5 international manufacturers by market share within the ARVR trade. XReal is rising up, and quick.
XReal Enterprise AR: The {Hardware} Lineup
Regardless of a heavy concentrate on simplicity, XReal has quietly begun to construct one of the versatile {hardware} portfolios in AR at this time. The XReal enterprise AR lineup covers all the things from inexpensive, easy glasses just like the Air assortment, to the Immersive XReal One specs, the AI-powered upcoming Aura glasses, and even equipment, just like the XReal Beam Professional.
The XReal Air Sequence
That is the place most customers begin with XReal enterprise AR, and for good purpose. The XReal Air, Air 2, and Air 2 Professional appear like premium sun shades however ship crisp visuals with built-in micro shows. Most fashions weigh lower than 80 grams, and high-end fashions just like the XReal Air 2 Professional even encompasses a proprietary optic engine, in addition to three ranges of immersive management.
Whereas options rely on the model you get, even the comparatively inexpensive Air 2 Professionals (costing round $500), boast some fairly spectacular options. They won’t have spatial computing capabilities, however they do have built-in audio, refresh charges of as much as 120hz, and so they’re appropriate with varied exterior instruments and software program apps.
The Air 2 Extremely glasses, launched at CES 2024, are much more superior, layering in spatial computing by way of Samsung processors, and a customized computing unit. They arrive with head and hand monitoring, 6DoF monitoring, twin greyscale cameras for capturing content material, and even SDK help.
XReal One Sequence
The XReal One Sequence are the place XReal Enterprise AR glasses actually began to redefine what “sensible glasses” imply. These glasses take computing energy a step additional, with an enhanced model of XReal’s customized X1 chip. Each variations, the One, and One Professional, help 3DoF, three immersion fashions, 4 million pixels, and Optic Engine for processing energy.
In addition they include built-in audio system from Bose – excellent for immersive collaboration classes. The One Professional brings higher battery life and improved thermal efficiency, permitting for prolonged use in fast-paced environments.
XReal Equipment: The Beam Professional, Eye, and Hub
Assume XReal simply affords sensible glasses? Assume once more. The XReal Beam Professional is one among XReal’s hottest equipment (purchased in a bundle with about 70% of the corporate’s glasses). This pocket-sized system connects your XReal glasses to virtually something: Android, iOS, Home windows, macOS, even consoles. It acts as a translator and energy hub.
There’s even a touchscreen, Android 13 OS, and the flexibility to run apps natively. For firms with out a cellular system technique in place, it’s a full-stack AR resolution that matches in your pocket.
Then there’s the XReal Hub—a easy however cost-effective system for charging your glasses and connecting them to different units in actual time. Plus, XReal is now engaged on a brand new accent—the “Eye”—designed to let customers take immersive images straight from their specs.
Challenge Aura: XReal Enterprise AR with Google
If XReal’s Air and One strains are about consolation and compatibility, Challenge Aura is about ambition. This isn’t an adjunct. It’s a full computing platform formed like a pair of glasses.
Unveiled at Google I/O 2025, Aura is XReal’s first pair of glasses to natively run Android XR. It’s powered by an onboard Snapdragon XR processor, built-in AI features, and a redesigned UI for spatial interplay. Challenge Aura remains to be in its early phases, however it’s thrilling.
These glasses ought to introduce us to specs with voice, imaginative and prescient, and contextual consciousness baked in from the beginning. Plus, firms may have entry to thousands and thousands of Android apps, extra immersive and fascinating than ever earlier than.
XReal Enterprise AR: How The Tech Works
XReal has made a reputation for itself by preserving issues deceptively easy. However underneath that minimal aesthetic is a surprisingly adaptable and forward-looking tech stack.
Let’s begin with the fundamentals. XReal’s {hardware} is designed for comfort-first deployment, however there’s nuance in what every system delivers.
Subject of view: Ranges from 46° (Air, One) as much as 57° (One Professional), with the Air 2 Extremely sitting comfortably within the center at 52°. It’s not wraparound immersive, however it’s excellent for contextual overlays, spatial browsers, or side-by-side apps in a 3D structure.
Weight: A constant power throughout the lineup: all glasses clock in between 72g and 80g. That makes them a number of the lightest within the AR class, simple to put on in conferences, on manufacturing facility flooring, or in customer-facing environments with out making anybody self-conscious.
Tethering and energy: Choices range. Most glasses depend on USB-C connections, utilizing the Beam Professional, or appropriate cellular units for content material and energy. The One collection is tether-free, due to its onboard computing, whereas the Beam Professional permits for wi-fi streaming and even standalone Android use.
OS compatibility: Because of the Beam line, XReal glasses can combine with Home windows, macOS, iOS, Android, and even gaming consoles. It’s uncommon to seek out an AR system that works throughout so many environments out of the field.
Plus, with Challenge Aura, XReal is moving into native Android XR, operating a spatial model of Android immediately on the glasses. That opens the door for seamless integration with Google apps, AI instruments, and your complete Android app ecosystem.
Software program Ecosystem and Third-Get together Integrations
XReal Enterprise AR options have so much going for them from a software program perspective, too. The core working system, Nebula, is Android-based and powers most XReal experiences at this time. It helps spatial browsers, floating home windows, and digital multi-monitor setups. For enterprise dev groups accustomed to Android, constructing for Nebula is approachable, however not frictionless.
Plus, due to the Beam Professional, customers have entry to countless apps, built-in casting capabilities, and mirroring, with out the necessity for customized coding. As talked about above, the Android XR collaboration will solely prolong XReal’s ecosystem even additional, making it simpler for firms to faucet into Google-approved apps and options with out an exterior system.
That stated, the enterprise app ecosystem remains to be maturing. If you happen to’re in search of prebuilt integrations with Salesforce, ServiceNow, or Workday, you’ll have to both wait or put money into partnerships with XR growth retailers.
Spatial Computing and Gesture Management Options
Spatial computing is the place XReal begins to distinguish itself inside the “light-weight AR” class. Loads of sensible glasses on the market supply nice visuals or audio however no precise “spatial interactions,” together with a few of XReal’s early Air fashions.
However XReal is diving deeper into the spatial computing area. The One Sequence of glasses handles 3DoF monitoring. That’s completely satisfactory for display-based duties: multi-screen setups, digital dashboards, knowledge overlays, and guided walkthroughs.
The Air 2 Extremely, nonetheless, introduces 6DoF with twin grayscale cameras. Meaning the glasses know the place you’re in area, not simply the place you’re trying. It allows primary room mapping, object anchoring, and spatial mannequin interplay. For coaching, design, or simulation duties, this provides a number of energy with out leaping to a heavier headset.
With Challenge Aura, spatial functionality is predicted to scale even additional. As a result of it’s constructed for Android XR, Aura will use Google’s new spatial APIs, together with environmental understanding, object occlusion, and chronic AR. Briefly, it goals to do what Apple’s Imaginative and prescient Professional does for iOS however in an open ecosystem.
XReal Enterprise AR Use Circumstances
You’ll be able to discuss AR’s potential within the office all day, however what actually issues is who’s utilizing it, why, and what it’s serving to to alter. That’s the place XReal enterprise AR begins to show its price.
XReal is already working with firms like BMW to convey AR experiences to the way forward for in-car leisure. Its wide selection of merchandise additionally helps a wide array of enterprise-ready functions akin to:
Distant Collaboration in Engineering and Design
When groups are unfold throughout cities, or continents, conventional video calls simply don’t reduce it for reviewing spatial work. A number of design companies and engineering departments have adopted XReal to view 3D fashions, blueprints, and CAD information collectively, in real-time.
As AR sensible glasses proceed to show themselves for area employees, firms will uncover new methods to make use of specs just like the XReal One Professional and Air 2 Extremely glasses for collaboration, onboarding, prototype design, and even upkeep.
Immersive Coaching and Onboarding
Manufacturing, healthcare, and heavy trade all share one downside: coaching new employees in complicated environments is dear, inconsistent, and infrequently dangerous.
With XReal, companies deploy guided simulations, digital security procedures, and step-by-step onboarding overlays. The {hardware}’s mild profile permits new hires to maneuver freely, carry out mock duties, and get used to real-world layouts, all in AR. With integrations for collaborative apps, groups may even entry help from colleagues in real-time.
Enhanced Productiveness
Think about strolling right into a lodge room or satellite tv for pc workplace and deploying a full multi-monitor workstation, with out packing a single display. That’s what finance groups, builders, and knowledge analysts use XReal for.
Utilizing Beam or Beam Professional, they will open a number of home windows, pin dashboards of their visible area, and toggle between instruments with out minimizing or tabbing out. For groups that dwell in spreadsheets or code, it is a main time saver and a productiveness booster.
Buyer-Going through Experiences
Since they’re extra inexpensive (and infrequently extra comfy) than hefty headsets, XReal enterprise AR sensible glasses are nice for customer-facing experiences too. Luxurious retailers might use them to permit clients to strive outfits on or discover product configurations from a retailer location.
In actual property, clients might use sensible glasses to attend an open home and discover a constructing from a distance, earlier than they even contemplate shopping for. Architects might even stroll purchasers by way of a property that’s not constructed but, furnished, completed, and scaled to life.
How XReal Compares within the Actual World
Enterprise AR adoption may not be as massive as VR or MR adoption proper now, however there are nonetheless some main gamers preventing for consideration.
There are legacy gamers like Magic Leap and Microsoft (with the now-discontinued HoloLens 2 headset), proving that augmented actuality does have a job within the enterprise panorama. These units featured industrial-grade spatial computing, rock-solid IT infrastructure, and lots of thrilling options, however they have been costly and considerably cumbersome in comparison with the headsets we all know at this time.
Then we have now extra trendy choices, like Lenovo’s ThinkReality A3 glasses, specs from innovators like Vuzix, Rokid, and Realwear, and the infinitely standard Meta Ray Ban glasses.
All of those alternate options have their advantages:
Lenovo brings glorious IT administration and rugged sturdiness.
Vuzix and RealWear supply voice-first interfaces for hands-busy fieldwork.
Meta Ray-Bans are glossy, social, and smarter than most individuals understand, with AI and voice baked proper in.
However the query that issues to most enterprise consumers isn’t “Which headset is flashiest?” It’s “Which one is definitely wearable, versatile, and scalable for my staff?”
The place XReal Enterprise AR Stands Out
XReal’s Enterprise AR glasses may not be as sturdy as some alternate options. There aren’t any native MDM options but. Gesture enter is minimal (for now), and 6DoF and spatial computing options are restricted to some units.
However suppose you’re launching a pilot challenge, scaling AR throughout a frontline staff, enhancing design critiques with out blowing your price range, or simply need one thing folks will put on for greater than ten minutes. In that case, XReal makes a really compelling associate.
XReal is a superb match for:
Mid-Sized Companies with Distributed Groups: in the event you’ve obtained folks working throughout areas, designers within the workplace, trainers within the area, retail employees on the ground, XReal is a simple strategy to ship constant, immersive content material with out delivery headsets the dimensions of a toaster, or spending a fortune.
Corporations with Android-Primarily based Workflows: In case your instruments already dwell within the Android ecosystem (otherwise you’re utilizing tablets/telephones on Android), XReal slots in superbly, particularly with Beam Professional or Challenge Aura. You’ll get sooner deployment, simpler help, and extra app compatibility out of the gate.
Innovation and Coaching Groups: In case your job is to discover what’s subsequent or onboard folks sooner, XReal delivers simply sufficient AR to make an actual influence with out overwhelming your staff or your procurement lead.
XReal Enterprise AI Deployment: Technique Ideas
You’ve discovered the system. You’ve examined the glasses. Folks truly like sporting them. However then actuality hits: How do you deploy this factor throughout 50 folks? 500? How safe is the info? What’s it actually going to value? Right here are some things to recollect as you sort out your deployment.
Safety & Privateness: It’s All within the Coverage
Lots of XReal’s merchandise are camera-equipped, internet-connected sensible glasses. Meaning privateness issues are actual, particularly in regulated industries or environments dealing with delicate IP.
The Air 2 Extremely contains twin grayscale cameras for 6DoF monitoring. Whereas these don’t seize high-res imagery, they nonetheless course of environmental knowledge. Enterprises have to construct utilization insurance policies: the place glasses could be worn, what knowledge is seen, how recorded content material (if any) is dealt with, and which networks the units can entry.
There’s no native end-to-end encryption or zero-trust framework (but), so safety and privateness is on you, and your staff.
IT Administration: Convey Your Personal Band-Support
Proper now, XReal doesn’t supply full enterprise MDM (Cell System Administration) help out of the field, such as you’d get from one thing like Meta Quest for Enterprise. There’s no single dashboard for updates, utilization monitoring, or distant lockdown.
That stated, Beam Professional runs Android, which suggests it could possibly help third-party MDM instruments like VMware Workspace ONE or Microsoft Intune, although integration remains to be in early phases and infrequently requires technical hand-holding.
Once more, you’re going to have to determine your personal IT administration coverage, for now. Nevertheless, you could possibly discover companions who can work with you on bridging the hole.
Proving ROI
XReal isn’t simply inexpensive, it’s deployable at scale with out giving your finance staff a coronary heart assault.
Most enterprise setups land between $800 and $1,000 per seat, together with {hardware} just like the Air 2 Extremely and Beam Professional. That’s a fraction of the price of a HoloLens 2 or Magic Leap 2, which may simply hit $3,000–$3,500 every.
You’ll nonetheless want to think about issues like Android MDM licensing, mild coaching, and a few inside IT help, however many firms will see clear, measurable returns quick. Simply make sure you monitor adoption charges, utilization, and general efficiency outcomes.
Is XReal AR Enterprise-Prepared?
So, is XReal Enterprise AR prepared? Or is it nonetheless simply testing the waters? The corporate may not test each enterprise field but, however for a lot of companies, it checks those that matter.
The {hardware} is polished, wearable, and appropriate throughout platforms. Instruments like Beam Professional convey Android XR into attain with zero dev elevate. And at underneath $1,000 per seat, it’s one of many few AR choices that is smart to roll out past a lab demo.
Sure, enterprise controls like MDM and knowledge compliance are nonetheless evolving, and Aura remains to be in its early days. However in the event you’re piloting immersive coaching, distant design, or customer-facing workflows, XReal enterprise AR is already delivering actual ROI.
The neatest path ahead is to begin small, run a centered pilot, monitor outcomes, after which scale what works. AR doesn’t should be difficult to be transformative, and XReal proves that higher than most.
