Google has pushed again in opposition to claims that its synthetic intelligence (AI) search options are harming web site visitors, in keeping with a weblog publish printed on August 6.
The corporate said that the general variety of clicks from its search engine to exterior web sites has remained constant in comparison with final yr. It additionally mentioned that the standard of these clicks has barely improved.
In line with Liz Reid, Google’s Head of Search, current studies suggesting declines in website visitors are deceptive. She defined that many of those findings are primarily based on weak knowledge, remoted examples, or adjustments that came about earlier than Google’s AI instruments had been absolutely launched.
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Reid acknowledged that on-line habits are altering, which has led to a shift in the place customers go. Some web sites could also be gaining extra consideration, whereas others are seeing much less, although Google didn’t give any numbers to indicate how frequent both case is.
She famous that folks appear extra all for websites that supply private insights, corresponding to boards, movies, podcasts, and weblog posts that share firsthand experiences.
Reid additionally prompt that it’s extra useful to take a look at how significant these clicks are. She said that individuals who land on a website from an AI-generated response have a tendency to interact extra deeply.
Google pointed to its AI Overviews, which show a number of hyperlinks on the outcomes web page. Reid wrote that this function creates extra probabilities for web sites to look and be visited.
Just lately, Google examined AI within the US that estimates consumer age primarily based on account exercise like searches and YouTube views. How does the check work? Learn the total story.
