Glam and video games on aisle 1, The Benemart is open for enterprise. Profit Cosmetics launched their first digital 3D buying expertise in partnership with immersive expertise firm Obsess, setting a brand new normal for gaming-inspired commerce. Step into The Benemart (just about!) the place Profit’s grocery-inspired idea affords an interactive digital area for guests to buy bestsellers and vacation favorites all from house. Designed to be social, Profit made on-line vacation buying simple and entertaining, cementing the sweetness model as a pacesetter in connecting with the following technology of gaming-native buyers.
“The Benemart is our very first 3D digital buying expertise, and we’re thrilled to welcome guests inside to expertise magnificence like by no means earlier than. This immersive buying journey blends our distinctive model storytelling with the unforgettable, grocery-inspired world that solely Profit can supply. Making folks really feel good and having enjoyable is a part of our DNA, so main with leisure to carry our vacation assortment to life was a no brainer,” stated Toto Haba, SVP World Omnichannel Advertising and marketing at Profit Cosmetics. “Obsess has been a robust companion in making a branded world that blends storytelling with play-driven discovery in a approach that elicits the identical type of thrill because the in-store buying expertise. The digital expertise mimics a online game, which we all know is one thing that may resonate with younger digital buyers.”
The digital vacation pop-up options uniquely Profit décor and the model’s iconic present units crammed with bestselling fan-favorites priced at holiday-special offers. Open for magnificence in 4 international locations together with america, United Kingdom, Germany and France, the immersive VR area affords buyers the possibility to seize a digital cart, browse the aisles and add Profit’s ultra-collectible units to their digital cart for buy. The featured assortment takes inspiration from on a regular basis grocery retailer gadgets, akin to chocolate bars, snack luggage and tinned fish, all with a enjoyable, imaginative twist. Profit can be pairing the digital pop-up store with an IRL expertise all through the UK for people who wish to stroll the aisles in actual life.
Don’t know which Benemart present units you want? The digital expertise helps buyers discover customized product suggestions by way of Profit’s Vacation Present Information, which encompasses a quiz to match customers with the proper merchandise based mostly on their solutions. Customers will even have the chance to just about try-on the #1 Forehead Model Worldwide’s bestselling forehead merchandise and add them to their cart instantly from the digital expertise. All through the vacation season, buyers may play branded mini video games for rewards and discounted units.
Gaming is the New Social: Branded On-line Video games for Commerce
The Benemart is stocked stuffed with interactive gamification and social buying parts. Customers can take part on scavenger hunts to gather digital “grocery baskets” hidden all through the expertise, play a lottery-inspired scratch-off sport and discover the shop as customizable avatars. This expertise units a brand new normal for gaming-inspired commerce, introducing play-centric parts all through the shopper’s buying journey.
Emphasizing social buying, customers may work together with different avatars in actual time—collect mates for a digital buying day with the ‘store with mates’ function permitting teams to voice chat, play video games and store collectively as avatars in actual time. Throughout the on-line digital actuality expertise, every shopper is ready to customise their private avatars with quite a lot of outfits and make-up appears impressed by Profit’s finest promoting merchandise throughout brows, pores, lashes, cheeks and extra.
With the launch of their Digital Benemart Vacation Present Retailer, Profit Cosmetics set a brand new normal for gaming-inspired commerce. Via play-driven discovery in an immersive, gamified and social digital expertise, the sweetness model cements themselves as a pacesetter in connecting the following technology of buyers.
To study extra about the best way to create your personal digital model world, e mail us at contact@obsessvr.com or guide a demo.
