The UK optician Specsavers has teamed up with the Nationwide Gallery in London for a intelligent marketing campaign highlighting the various levels of glaucoma, an more and more widespread eye situation the place the optic nerve between the attention and the mind turns into broken. 5 very well-known work—together with The Supper at Emmaus (1601) by Caravaggio and Venus and Mars (round 1485) by Botticelli—have been modified to simulate the various levels of glaucoma (the images seem as seen by way of “the lens” of somebody with glaucoma, replete with blurred spots and lacking particulars). The opposite works featured within the marketing campaign are: Bathers at Asnières (1884) by Georges Seurat, Mr and Mrs Andrews (round 1750) by Thomas Gainsborough and The Ambassadors (1533) by Hans Holbein the Youthful. Crucially the Nationwide Gallery factors out that “entry for blind and partially sighted guests contains audio descriptive content material of key works in our assortment in addition to a collection of occasions entitled ‘Audio Artwork: Completely within the image’.” Giles Edmonds, the scientific providers director at Specsavers, says in an announcement:“Seeing the lack of particulars in these well-known works highlights simply what an influence this situation can have, not simply when viewing lovely artwork, but additionally in your day-to-day life.”
