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Coinbase, the crew behind the most important American cryptocurrency change, has dived deeper into the non-fungible token market. Just some hours in the past, the crew has seeded $25 million within the NFT market to convey again to life Up Solely, the present that was as soon as an enormous deal within the crypto and non-fungible token neighborhood. The Coinbase crew has acquired an NFT from Cobie, which is able to give them the unique proper to redeem over 8 episodes of the Up Solely present.
Coinbase To Revive The Up Solely Podcast
In an October 21 weblog put up, Brian Armstrong, the chief govt officer (CEO) of Coinbase, confirmed that they purchased a non-fungible token assortment from Cobie to usher the Up Just for a brand new season. For these new to crypto, Up Solely was the defining livestream of the final cycle, a chaotic, unfiltered, A-list crypto present hosted by crypto character Cobie (Jordan Fish) and his co-host, Ledger Standing (Brian Krogsgard).
[ ZOOMER ]
COINBASE.ETH ACQUIRES COBIE’S UPONLY NFT FOR $25M, MEANING UPONLY WILL BE RETURNING FOR ANOTHER SEASON: ONCHAIN
— zoomer (@zoomerfied) October 20, 2025
The podcast featured interviews with distinguished figures within the crypto area, market evaluation, and commentary. It featured high-profile visitors, together with Ethereum co-founder Vitalik Buterin and FTX founder Sam Bankman-Fried, earlier than the change’s downfall. Cobie created an NFT for the “UpOnly Tv Season Cross” in 2022. The NFT’s sensible contract said that if the NFT was ever burned, Cobie and Ledger could be contractually obligated to supply eight new episodes.
The present abruptly stopped in December 2022 after FTX collapsed. The crypto change was a serious sponsor, and Cobie was personally affected by the collapse of FTX. In October 2025, the Coinbase crew bought the NFT for $25 million and subsequently burned it. This has now cleared the best way for the present to return after a three-year silence. The Up Solely present will stand on the intersection of crypto media and market actions.
NFTs Are Redefining Content material Monetization
The NFT buy has showcased how many individuals are leveraging blockchain know-how to vary how content material is monetized. NFTs give creators a option to personal their work and maintain inventive management, which opens up new income streams past the standard adverts or subscriptions. In Addition, NFTs can perform as sensible contracts that safe media creation with out sacrificing its editorial independence. This crypto media x NFT integration could possibly be a game-changer within the coming 12 months for creators and their audiences.
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