Dyson, the British expertise firm identified for its progressive vacuum cleaners, hair dryers, and different house home equipment, lately launched a brand new digital retailer utilizing the Obsess digital retailer platform.
The interactive 360 product expertise permits customers to browse Dyson merchandise in a completely interactive, immersive and academic approach. The digital flagship options the model’s Hero Assortment, containing the model’s hottest merchandise, together with their cult-favorite cordless vacuum cleaner, the viral Dyson Airwrap, and the Pure Cool Hyperlink air air purifier. Within the expertise, customers can store the merchandise, study their options and watch movies of them in motion.
Extra than simply an interactive buying vacation spot, the digital retailer is a handy approach for customers to study Dyson’s merchandise and discover the appropriate ones for his or her wants—empowering buyers to make knowledgeable selections. Dyson’s 360 product expertise highlights their iconic engineering and gives customers with extra coloration round their progressive merchandise similar to how they’re designed and their distinctive options. Customers can get an inside look of the merchandise, breaking down the person components and the way they perform.
With intensive product data and using VR and AR expertise, buyers can higher visualize the behind-the-scenes performance of every merchandise and discover them in a contemporary and interactive approach. For instance, customers can see how the Dyson V11 Absolute vacuum cleaner makes use of cyclone expertise to take away filth and dirt from carpets and laborious flooring. And the way the viral Dyson Airwrap styler makes use of ionic expertise to model hair with out warmth harm.
Immersive experiences are a strong instructional device for merchandise as they permit customers to work together with the merchandise in a practical and interesting approach. The Obsess digital retailer platform enabled Dyson to convey their complicated engineering course of to buyers in a memorable and digestible approach.
To be taught extra about how Obsess digital shops can function an immersive instructional device, contact our workforce at contact@obsessVR.com or guide a demo.
