Often known as an innovator within the magnificence business, e.l.f. Cosmetics is continually pushing the boundaries on digital innovation and leaning into retail buying traits. Diving deeper into the immersive commerce house, the sweetness model partnered with Obsess to launch their newest Digital Luxe Lounge—an interactive speakeasy solely for his or her loyal Magnificence Squad Members. A primary of its variety, the e.l.f. Cosmetics Digital Luxe Lounge is the primary time a model has integrated its loyalty program right into a 3D, digital expertise, to solely provide its most engaged viewers a brand new strategy to store.
“We’re thrilled to as soon as once more associate with Obsess and provide our most loyal prospects a novel and interactive strategy to store our most-coveted new merchandise,” mentioned Ekta Chopra, Chief Digital Officer, e.l.f. Magnificence. “Our Magnificence Squad members are essential to our model, and we’re excited to deliver them an unique buying expertise that may give them new methods to earn and redeem rewards.”
As a perk of e.l.f.’s loyalty program, the gated, digital buying expertise affords members early entry to buy new vacation merchandise and unique coupons to redeem at checkout; Magnificence Squad members must log in to their account to entry the glittery 3D setting with a sultry speakeasy vibe.
Initially launched with a room filled with vacation present units and the Holy Hydration Corridor, the digital expertise expanded because the model phased out new product drops. Every product drop unlocked a brand new room and corresponding member-exclusive reward, increasing the digital expertise in a dynamic and thrilling means. A peek backstage—as soon as unveiled, the End Flawless room featured gadgets from e.l.f.’s Camo assortment and the Glimmer Desires room launched the model’s new lip oil assortment.
The e.l.f. group has beforehand partnered with Obsess to launch different firsts, together with the primary magnificence buying app in Apple Imaginative and prescient Professional and extra. Following the success of our earlier digital actuality magnificence outlets, this immersive vacation expertise additional cements e.l.f. as a pioneer and chief within the magnificence business. To study extra about Obsess-powered digital experiences, e-mail us at contact@obsessvr.com or e book a demo.
