Alkmaar, June 2025 – eToro, the buying and selling and investing platform, and AZ Alkmaar have formally prolonged their partnership by means of 2027.
eToro has partnered with AZ Alkmaar since 2023 and through this time, AZ has maintained its place among the many Eredivisie’s high golf equipment, celebrated standout residence victories within the Europa League, and reached the KNVB Cup ultimate. With the renewed partnership, eToro will proceed to be prominently featured as AZ’s associate, from matchday visibility within the AFAS Stadium and shopper occasions to unique content material collaborations with gamers, bringing followers nearer to each the membership and the world of investing.
“From day one, this partnership has felt like a pure match,” mentioned Shany Hahn Shalom, eToro’s Regional Supervisor for the Netherlands and the Nordics. “Soccer is a lot greater than 90 minutes of sport. As a fan, you change into a part of a neighborhood constructed round shared ardour. At eToro, we’ve created a world investing neighborhood, the place customers join, share, study, and develop collectively. That’s why teaming up with a membership like AZ, which mirrors that sense of unity and ambition, makes excellent sense. With the extension by means of 2027, each AZ and eToro are doubling down on their dedication to long-term progress, on the pitch and past.”
Merijn Zeeman, CEO at AZ Alkmaar, commented: “We’re proud to proceed our partnership with eToro, a model that shares our drive for improvement and innovation. At AZ, we try to be progressive each on and off the pitch, and dealing with companions who match that ambition helps us transfer ahead. Over the previous years, eToro has proven true dedication to our membership, our supporters, and our imaginative and prescient. With this renewed collaboration, we look ahead to constructing on that basis collectively.”
Michael Koster, CCO at AZ Alkmaar, agrees: “Since we began our partnership with eToro, we’ve got already created many nice activations collectively. The themed occasions across the AZ matches come to thoughts immediately, throughout which we have been capable of welcome giant delegations of eToro in our stadium. We’re delighted to proceed this synergy and to maintain difficult and provoking one another. Identical to AZ, eToro makes use of their neighborhood to enhance efficiency. The continual seek for that reference to our respective communities characterises our partnership.”
The extension of eToro’s collaboration with AZ Alkmaar strengthens eToro’s place as a number one sports activities sponsor throughout Europe. eToro’s current sponsorship portfolio spans most of the world’s main sports activities leagues, together with the English Premier League, German Bundesliga, UK Premiership Rugby, and Australian A Leagues.
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About AZ Alkmaar
At AZ, we’re pushed by our ambition to at all times go one step past. We work arduous to construct our future. The way forward for our gamers, supporters, and staff. At all times with the purpose of shared success in thoughts. Successes on and off the sector. We do that collectively day-after-day. We imagine in knowledge and precision and enhance our recreation with it. Growing gamers is without doubt one of the most vital focal factors of AZ. Via revolutionary scouting and coaching, new gamers break by means of yearly. Our gamers are profitable for the membership and turn into well-known (inter)nationwide gamers. As quickly as these gamers go away AZ, the following era is prepared. This makes us future-proof and we at all times compete for prizes.
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