McDonald’s has formally entered the metaverse scene in Singapore with the launch of its personal digital world named “My Completely happy Place” accessible by the McDonald’s app in collaboration with Bandwagon Labs. This digital realm affords a singular expertise to customers, significantly those that personal Grimace NFTs launched in 2023.
Unique Perks for Grimace NFT Holders
The launch of “My Completely happy Place” brings particular privileges to Grimace NFT holders. These people can get pleasure from unique options inside the digital surroundings, together with unlocking distinctive wearable objects, exploring hidden areas, and showcasing Grimace portraits in designated places.
On this 3D on-line area, customers can interact in varied actions similar to enjoying video games like Construct-A-Burger, conceptualizing future McDonald’s restaurant designs, and collaborating in every day contests by the Wheel of Offers function. Individuals stand an opportunity to win real-life meals offers and prizes, enhancing their total McDonald’s expertise.
“My Completely happy Place” operates on Bandwagon’s proprietary BW.LAND know-how, distinguishing it from different metaverse platforms or video games. This know-how facilitates seamless interplay and engagement inside the digital surroundings, providing customers a easy and immersive expertise.
Assertion from McDonald’s Singapore
Drina Chee, Senior Director of Advertising & Digital Buyer Expertise at McDonald’s Singapore, confirmed thrills concerning the launch, emphasizing the chance for patrons to personalize their avatars with McDonald’s-themed outfits, design digital eating places, and obtain every day phygital rewards.
This enterprise marks one other collaboration between McDonald’s Singapore and Bandwagon Labs, following their profitable partnership in 2023 to launch 2,000 Grimace NFTs. Distributed by the McDonald’s app, these NFTs featured randomized designs and had been built-in with Polygon to forestall buying and selling after minting.
Picture: Bandwagon Labs
McDonald’s metaverse presence extends past Singapore, with a earlier launch in Hong Kong. In 2023, McDonald’s Hong Kong launched McNuggets Land inside the Ethereum metaverse recreation, The Sandbox. This limited-time expertise provided NFT and token rewards to gamers, additional showcasing the model’s dedication to digital innovation.
Closing Ideas
McDonald’s foray into the metaverse by “My Completely happy Place” represents a strategic transfer to interact prospects in a digitally immersive surroundings. With unique advantages for Grimace NFT holders and a spread of interactive options, this initiative displays McDonald’s ongoing evolution within the digital panorama.
