Luxurious style home Gucci has introduced its archival exhibition in London to the metaverse, opening Gucci Cosmos Land in The Sandbox digital world sport. The digital expertise permits guests to discover many years of Gucci historical past and iconic designs by means of an interactive journey, the corporate introduced Wednesday.
“Gucci Cosmos Land is a brand new method for style and historical past lovers alike to entry the long-lasting London-based exhibition from wherever on the earth,” mentioned Sebastien Borget, COO and co-founder of The Sandbox, within the announcement. “It would enable guests to immerse themselves into Gucci’s previous, current, and future.”
Initially envisioned by artist Es Devlin and curated with archival Gucci designs by Maria Luisa Frisa, Gucci Cosmos Land evokes the real-world Cosmos exhibition. The digital expertise spirals customers by means of the style home’s artistic legacy throughout completely different many years and themes.
The metaverse activation serves as an homage to Gucci’s origins and continued innovation since being based in 1921. Gucci founder Guccio Gucci drew inspiration working as a porter at The Savoy Resort in London within the late nineteenth century earlier than launching what would turn out to be an iconic luxurious model.
Gamers can navigate by means of sections representing Gucci’s ideas, inspirations, and creativity by parkouring throughout worlds and discovering archival designs, some not beforehand displayed.
The Sandbox is an Ethereum-based metaverse sport that enables gamers to buy digital land through NFTs and develop their very own video games and experiences. It’s additionally free to play with out shopping for tokenized gadgets, and the sport has partnered with manufacturers and entertainers together with McDonald’s, Adidas, Ubisoft, Snoop Dogg, Warner Music Group, and The Strolling Useless.
Gucci isn’t a newcomer to the metaverse. The luxurious home launched its Gucci Vault expertise in The Sandbox in 2022, and extra not too long ago debuted its Milan Vogue Week present throughout metaverse platforms together with Roblox, South Korea’s Zepeto, and China’s QQ.
Editor’s observe: This text was written with the help of AI. Edited and fact-checked by Andrew Hayward.
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