Within the ever-evolving panorama of digital commerce, the road between bodily and digital continues to blur. As manufacturers navigate this hybrid actuality, understanding shopper conduct inside these new areas turns into a crucial information level. Enter: AVA Analytics, an modern software designed by Obsess to convey a brand new dimension of perception into 3D digital experiences.
Think about strolling by an immersive digital retailer, with every step and gaze tracked to create a extra intuitive and interesting surroundings for customers. Each interplay inside these experiences is translated into information and visualized by AVA Analytics. Obsess’s proprietary metrics dashboard doesn’t simply show numbers; it reveals patterns, behaviors, and preferences, enabling companies to optimize their digital storefronts with the identical precision they’d in a bodily area.
On the core of AVA Analytics is the idea of spatial and behavioral analytics. It operates past counting clicks or monitoring time spent on a web page. It’s about understanding how customers transfer by a 3D surroundings, what catches their eye, and the way they work together with merchandise in an area. The dashboard is foundationally supported by Google Analytics 4, integrating conventional internet information with a brand new layer of spatial intelligence.
Obsess, in partnership with a few of the world’s main manufacturers and retailers, has created over 350 digital experiences. By means of these, AVA Analytics has grow to be a robust software, remodeling uncooked information into actionable insights that each workforce member—from entrepreneurs to product designers—can use to make knowledgeable selections.
Think about the engagement information: periods, guests, pages seen, session size, product clicks, and extra. This information represents the heart beat of your digital retailer, telling you who your clients are and what they’re doing. It isn’t static; it’s dynamic, providing insights over any chosen time interval, permitting companies to trace developments and modify methods in actual time.
3D Spatial Heatmaps are among the many most superior options of AVA Analytics. They supply a chicken’s-eye view of your retailer, the place you possibly can see precisely the place guests are spending their time. It’s akin to having a thermal map of buyer curiosity, displaying you the new zones the place merchandise are drawing consideration and the chilly zones the place they’re being ignored. This helps be certain that high-engagement areas are maximized for each buyer satisfaction and gross sales.
Product and content material efficiency metrics go even deeper. AVA Analytics means that you can see how guests work together with particular hotspots inside the digital retailer. This implies you possibly can determine which merchandise, items of content material, or navigational arrows are partaking your viewers most successfully. It’s about making a digital area that isn’t simply visually interesting but additionally intuitively designed to information guests to what they need.
Lastly, viewers demographics and conduct present a complete view of who your guests are and the place they’re coming from. Detailed insights into geographic location, system distribution, and site visitors sources are at your fingertips, providing a stage of buyer understanding that was beforehand unattainable in digital environments.
To be taught extra about Obsess-powered digital experiences, e-mail us at contact@obsessvr.com or e-book a demo.
