Singapore, Singapore, March thirteenth, 2025, Chainwire
Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case research by SuperScale, a worldwide skilled in gaming consumer acquisition. The research offers an in-depth evaluation of how Aethir’s cloud streaming know-how enhances consumer acquisition methods for gaming studios, presenting a scalable different to conventional app retailer distribution.
Cloud Streaming as a Direct-to-Shopper Resolution
Gaming studios typically face excessive service charges when distributing video games via industrial app shops, with some platforms taking as much as 30% of a sport’s income. Aethir’s decentralized cloud infrastructure allows studios to bypass these prices by using web-based streaming, offering an impartial publishing mannequin designed to boost consumer acquisition.
Key facets of Aethir’s cloud streaming embrace:
Diminished Reliance on App Shops – Internet-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a higher share of income.Decrease Person Acquisition Prices – Instantaneous play through social media or ads reduces friction within the consumer journey, enhancing conversion charges.Expanded Machine Accessibility – Video games will be performed on PCs, cell gadgets, and sensible TVs with out {hardware} limitations.Various Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases will be managed independently of third-party platform charges.
Insights from SuperScale’s Case Research
SuperScale performed a two-phase evaluation to evaluate Aethir’s affect on gaming consumer acquisition, specializing in conversion charges and return on advert spend (ROAS). The cell sport Tiny Tower was chosen because the check topic.
Section 1: Conversion Charge Evaluation
SuperScale examined how totally different engagement strategies—”Stream Now,” “Instantaneous Play,” and “Obtain”—affected consumer acquisition metrics, notably price per set up (CPI) and engagement charges.
Findings from Section 1:
43% extra gamers opted for fast play over direct downloads.Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.Conversion charges had been 45% larger for the streaming possibility.
Section 2: ROAS and Person Engagement
Section 2 measured early engagement and ROAS by evaluating consumer conduct between app retailer downloads and Aethir’s Stream Now characteristic.
Findings from Section 2:
143% extra customers engaged with the Stream Now characteristic in comparison with direct downloads.Day 7 ROAS elevated by 75%.Common income per consumer (ARPU) grew by 93% with Stream Now.Session counts elevated by 77% on common.Session length was 26% longer.Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.
Potential Functions for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure could also be notably helpful for:
Established publishers seeking to drive direct visitors and optimize income fashions.Dwell service and MMO video games requiring seamless cross-device entry.Video games with social and viral attraction, the place prompt playability enhances influencer-driven advertising methods.Rising markets, the place cloud streaming provides an answer for customers with out high-end gaming {hardware}.
SuperScale’s findings spotlight Aethir’s function in enhancing gaming consumer acquisition via decentralized cloud streaming. The whole research is accessible on Aethir’s web site.
About Aethir
Aethir is a decentralized cloud computing infrastructure supplier targeted on optimizing GPU distribution and utilization for enterprise purposes. By transferring away from centralized fashions, Aethir allows scalable entry to computational assets, supporting companies throughout varied industries and areas.
Contact
Advertising DirectorDikshaAethir[email protected]
