Why Institutional Titans Are Dragging the Previous College Whales Beneath the Floor
In 2019 our agency launched a model new sister enterprise a fledgling burger chain startup and one of many house owners invited me to return aboard as an IT marketing consultant to assist get the operation off the bottom. Whereas configuring POS programs, securing Wi‑Fi for the kitchen, and troubleshooting community hiccups, a colleague slipped me a hyperlink to the unique Bitcoin whitepaper. I skimmed the summary, smiled on the thought of peer to see (P2P) digital money, and filed it away for later. Little did I notice that the identical curiosity that drives a restaurant idea to scale would later pull me into the deep sea world of crypto economics.
Quick ahead to at the moment, and the phrase “Bitcoin whales” not describes a handful of lone miners hoarding cash on growing older laptops. It now evokes a sprawling ecosystem the place institutional capital pension funds, sovereign wealth funds, company treasuries, and a wave of spot trade traded funds (ETFs) has taken the helm. The outdated OG playbook purchase early, trip the mania, dump on the peak, then await an 80 % crash labored spectacularly in 2013, 2017, and 2021. It helped a era of early adopters flip pennies into billions.
