TL;DR
Robinhood opened up buying and selling to all 50 US states, so we now have an app with ~23M funded customers, with a transparent intent to speculate, who now have a well-recognized, low friction approach to put money into crypto.
Full Story
Proper, so Robinhood simply opened up crypto buying and selling on its app to all 50 US states (plus Puerto Rico and the US Virgin Islands).
We all know, we all know — whole snooze fest!
However there’s perception to be discovered right here…
You recognize these ‘Spherical up for charity?’ prompts you see on the grocery store?
In 2016, solely 16% of charity campaigns used them. By 2022, 67% of all main charitable drives had been utilizing them, and in that 12 months, these ~5-10c spherical up donations raised $749M {dollars}!
They work so properly as a result of:
They take expertise/processes that buyers are already very acquainted with (paying electronically at retail places)
Work together with them at their level of ‘peak intention’ (the intention being: to pay for one thing)
They decrease friction and make the choice straightforward, by making a small ask (1-99c donation)
Robinhood now hits those self same factors for retail crypto buyers, throughout the US.
Trigger right here’s the factor:
Most retail buyers use Robinhood to speculate (as a result of it’s straightforward to make use of, and takes no charges). Once they use the app — their intention is often: discover alternatives and make investments.
So we now have an app with roughly 23M funded customers, with a transparent intent to speculate, who now have a well-recognized, low friction approach to put money into crypto.
(No new interface to be taught, no seed phrases to write down down, no googling ‘what’s a crypto pockets and why do I want one?’).
