The Obsess workforce attended eTail Palm Springs 2025, the place business leaders gathered to discover the way forward for digital innovation, buyer expertise and the evolving retail panorama. As a part of the occasion, Neha Singh, Chief Innovation Officer at Infinite Actuality and CEO of Obsess, joined Ruchika Julapalli, VP of Digital Expertise at J.Crew, for a compelling session on the longer term buyer journey and the transformative energy of immersive applied sciences. Missed the session? Listed below are the important thing insights:
The Rise of the Gaming Shopper
Singh highlighted a significant shift in client conduct: 80% of in the present day’s shoppers determine as avid gamers, a determine that climbs to over 90% amongst Gen Z. As gaming tradition continues to form digital conduct, shoppers anticipate dynamic and next-level model experiences. Manufacturers that acknowledge and adapt to this shift are well-positioned to seize the eye—and spending energy—of this extremely engaged demographic. To study extra concerning the gaming tendencies to maintain prime of thoughts for 2025, obtain the infographic.
Emotional Engagement as a Income Driver
The session underscored the ability of emotional connection in driving client conduct. Emotionally linked consumers spend 2.5 occasions extra yearly, advocate manufacturers at a 58% increased charge, and have a 306% increased buyer lifetime worth. Digital 3D experiences are rising as a few of the simplest instruments for fostering these emotional bonds, providing shoppers memorable interactions that transfer past the standard “explore-scroll-add to cart” buying mannequin.
Past engagement, immersive experiences are driving measurable enterprise outcomes, in response to a research carried out by Coresight Analysis in partnership with Obsess.
Buyer Acquisition: 67% of outlets implementing digital shops reported buying new clients.
Elevated Engagement: 77% noticed an uptick in product clicks.
Gross sales Uplift: 88% skilled a lift in gross sales.
J.Crew’s Immersive Improvements
Julapalli shared J.Crew’s newest ventures into immersive retail, highlighting the model’s strategy to mixing storytelling with innovation. J.Crew has launched a number of seasonal web-based digital experiences in collaboration with Obsess, most not too long ago the Digital Ski Chalet—a 360° holiday-themed buying vacation spot with interactive video games and shoppable merchandise.
In 2024, with the launch of the Apple Imaginative and prescient Professional, J.Crew launched the Digital Closet, a premiere visionOS app within the trend sector, solidifying its place as an early innovator in spatial computing. Designed to supply an interactive, intuitive and personalised styling expertise, the J.Crew Digital Closet reimagines how clients have interaction with the model, reinforcing the storytelling ingredient and creating extra significant buyer interactions. Learn extra concerning the expertise right here.
Strategic Concerns for Manufacturers
For manufacturers wanting to discover immersive applied sciences, Singh and Julapalli supplied a number of pointers:
Outline Targets: Clearly determine the aim—whether or not it’s innovation, model consciousness, occasion engagement, conversion optimization or one other strategic precedence.
Purposeful Improvement: Align immersive initiatives with clear targets to make sure targeted and efficient execution.
Information-Pushed Iteration: Repeatedly analyze consumer conduct to refine and optimize immersive experiences over time.
Trying Forward: Tendencies Shaping Retail
AI-Pushed Personalization: AI-driven personalization stays a key driver of retail innovation. Past analyzing previous behaviors, retailers at the moment are leveraging predictive analytics and generative AI to anticipate future buying patterns, enabling proactive product suggestions and optimized stock administration. By integrating AI throughout the shopper journey—from personalised advertising and marketing to dynamic pricing—manufacturers can foster deeper client connections whereas driving sustainable development.
Immersive Commerce Accessibility: Immersive commerce is turning into extra accessible and environment friendly than ever. Developments in AI and prolonged actuality (XR) applied sciences have considerably lowered the obstacles to entry for retailers. The worldwide marketplace for digital actuality in retail is anticipated to develop from $5.7 billion in 2024 to $24.1 billion by 2030, reflecting a 27% compound annual development charge. This growth is fueled by declining {hardware} prices and the rise of user-friendly platforms, permitting manufacturers to quickly develop and deploy 3D interactive buying environments.
Social Commerce Enlargement: Social media platforms are evolving into complete buying ecosystems, seamlessly integrating leisure content material to foster extremely engaged communities. Manufacturers are collaborating with creators to develop curated collections, leveraging influencer-driven belief and authenticity. Moreover, platforms like Roblox are redefining social commerce, enabling manufacturers to create immersive digital storefronts the place purchases are a pure a part of the consumer journey.
To study extra about Obsess-powered digital experiences, e-mail us at contact@obsessvr.com or e-book a demo.
