WhatsApp, the messaging platform owned by Meta, is introducing modifications to its Enterprise API that may forestall builders from utilizing it to run general-purpose synthetic intelligence (AI) chatbots.
This new coverage will come into impact on January 15, 2026.
The up to date guidelines embrace a brand new part geared toward builders who construct AI-based instruments, resembling these utilizing massive language fashions or generative AI.
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WhatsApp will not permit these instruments to be supplied by its platform if their primary function is appearing as a chatbot. Meta stated the choice about what qualifies as such a instrument will probably be made at its personal discretion.
This determination will seemingly affect a number of AI-based corporations which have constructed chat assistants for WhatsApp, together with OpenAI, Perplexity, Luzia, and Poke. These instruments sometimes present general-use chatbot companies to customers by the app.
Meta has clarified that this alteration won’t have an effect on companies that use AI in a restricted approach to assist their clients.
In keeping with Meta, the API was created to assist companies join with clients for help and updates, to not function a platform for distributing AI bots.
Nevertheless, the corporate not too long ago seen some builders utilizing it in methods it had not deliberate for, which led to increased message volumes and elevated stress on its methods.
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