Why Vietnam Could Become the Heart of Asia’s Web3 Movement

by
Victoria d’Este

Printed: September 16, 2025 at 6:04 pm Up to date: September 16, 2025 at 6:04 pm

by Ana

Edited and fact-checked:
September 16, 2025 at 6:04 pm

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Vietnam’s crypto scene is buzzing with vitality, and nowhere is that extra evident than in the way in which folks join by way of their telephones. As Mark Tran, Nation Head of Bitget Vietnam, shared with us, mobile-first adoption shapes every little thing, from light-weight app efficiency and seamless native banking integration to gamified experiences impressed by world sports activities partnerships. 

In our dialog, he unveiled how Bitget is working to earn consumer belief, nurture native builders, and assist Vietnam declare its spot as a Web3 innovation hub.

For cellular customers in Vietnam, what UX and localization options ought to the cellular app prioritize?

In Vietnam, the place mobile-first adoption drives the vast majority of crypto exercise, our focus is on constructing an app that feels each acquainted and fascinating. On the sensible aspect, this implies light-weight efficiency for a variety of gadgets, seamless Vietnamese language assist, and fiat on/off ramps that combine with native banking and fee methods.

Past performance, Bitget additionally believes in making the consumer journey thrilling. That’s why our UI/UX incorporates gamification options, tied to our world partnerships with La Liga and MotoGP™. These components introduce interactive challenges, reward methods, and branded campaigns that preserve customers motivated and engaged—not simply as merchants, however as half of a bigger life-style neighborhood. By mixing clean usability with gamified experiences, we purpose to create a cellular app that feels tailor-made for Vietnam’s dynamic, youthful consumer base.

Vietnam is without doubt one of the fastest-growing crypto markets—how do you suppose Bitget ought to construct belief with first-time customers right here?

For first-time customers, belief is an important issue—and at Bitget, we’ve constructed that basis by way of safety, transparency, and compliance.

On the safety entrance, our Safety Fund has grown to over $700 million, one of many largest within the trade. It acts as a safeguard for customers, making certain peace of thoughts even in excessive market situations.

On transparency, we transcend trade norms. Bitget publishes Proof of Reserves, confirming that consumer belongings are absolutely backed 1:1. Our July 2025 Transparency Report additionally confirmed $5.66 billion in complete belongings, of which $5.62 billion are clear belongings, rating us fifth globally by web inflows with $461.3 million in July alone. This proves customers are usually not solely selecting Bitget, however trusting us with long-term custody. Our Ethereum reserves additionally grew to 211,200 ETH, signaling sturdy consumer confidence and liquidity depth.

Bitget not too long ago secured a Digital Asset License in Georgia, including to our rising portfolio of approvals that features AUSTRAC in Australia, OAM in Italy, VASP registrations throughout the EU, and regulatory operations within the UK, El Salvador, and Argentina. Every of those milestones proves that Bitget doesn’t simply anticipate laws to reach—we actively search them out and construct with them.

Belief isn’t constructed in a single day—it’s earned by way of constant safety, proof, and efficiency. With over 120 million customers worldwide, a strong clear asset ratio, and a monitor report of safeguarding funds whereas delivering innovation—from our Mastercard crypto card to grassroots training initiatives—Bitget is dedicated to being essentially the most trusted entry level for Vietnam’s subsequent wave of crypto adopters.

What variations do you see between crypto customers in Vietnam and people in different nations?

Vietnam is without doubt one of the most enjoyable crypto markets—the trade has gone by way of a lot broader evolution as nicely from a vibrant neighborhood of retail crypto customers to builders to builders, and entrepreneurs who’re creating actual tasks, not simply speculating on tokens.

This builder tradition is one among Vietnam’s greatest differentiators. From gaming and DeFi protocols to Web3 infrastructure and NFT ecosystems, Vietnam persistently punches above its weight in producing tasks that achieve world recognition. The native expertise pool—particularly amongst younger builders—is extremely sturdy, and it’s driving Vietnam’s status as a Web3 innovation hub.

On the similar time, customers in Vietnam are extremely curious and community-driven. They’re fast to undertake new options, experiment with dApps, and take part in ecosystems past buying and selling—whether or not it’s GameFi, social tokens, or real-world fee use instances like VietQR integration. This contrasts with extra mature markets, the place adoption may be slower and extra institutional.

For Bitget, this implies Vietnam isn’t only a consumer market—it’s a builder market. Supporting this ecosystem by way of training, incubation, and neighborhood engagement is simply as vital as offering safe buying and selling and pockets companies. Vietnam’s crypto neighborhood isn’t ready for the longer term—they’re actively constructing it.

Predict future product tendencies in Vietnam’s crypto house—how would Bitget lead or adapt?

We foresee three key tendencies: (1) stablecoin-powered on a regular basis funds, (2) integration of crypto with gaming and social apps, and (3) rising demand for academic content material. Bitget will lead by strengthening stablecoin liquidity, constructing APIs for recreation and app builders, and investing in academic and neighborhood packages to drive sustainable adoption.

Vietnam’s regulatory surroundings is evolving—how ought to Bitget keep proactive and compliant?

We actively interact in dialogue with regulators and trade associations, making certain transparency in our operations. Proactive compliance means aligning with world AML/KYC requirements whereas adapting to native necessities as they emerge. 

What function do you suppose training occasions or workshops ought to play in Bitget’s technique in Vietnam?

Schooling is the inspiration of adoption. Workshops, campus occasions, and partnerships with native communities permit us to demystify crypto, promote protected practices, and showcase real-world use instances. These initiatives assist flip curiosity into confidence, and confidence into long-term belief.

That’s why Bitget has made Vietnam a centerpiece of its world training technique. On August 26, we introduced Crypto Expertise Month to Ho Chi Minh Metropolis, the place college students, first-time customers, and builders received hands-on publicity to funds, NFTs, GameFi, and decentralized functions. We’ve additionally organized hackathon workshops at main universities and collaborated with ecosystems like Solana and Sui, empowering Vietnam’s subsequent technology of Web3 builders to study by constructing.

These efforts are a part of our Blockchain4Youth (B4Y) initiative, which by 2026 goals to succeed in 1 million college students and early-career professionals by way of workshops, hackathons, and trade collaborations. In Vietnam, this implies going past buying and selling training—we’re equipping younger folks with the data and instruments to change into the builders, entrepreneurs, and leaders of tomorrow’s decentralized economic system.

Why is consumer training on crypto scams vital in Vietnam?

Crypto training, notably on scams, is not only vital—it’s essential in Vietnam’s rising digital economic system. As one among Southeast Asia’s most dynamic crypto markets, Vietnam boasts excessive adoption—but in addition rising threat. In 2023 alone, crypto-related funding frauds within the nation surged to roughly $3.94 billion, up 53% year-over-year. It’s usually novice buyers and aged customers—who could lack consciousness of subtle threats—who’re most weak.

That’s the place Bitget steps in with training as a protect. Schooling is the inspiration of adoption. Workshops, campus occasions, and partnerships with native communities permit us to demystify crypto, promote protected practices, and showcase real-world use instances. These initiatives assist flip curiosity into confidence, and confidence into long-term belief.

Bitget’s Anti-Rip-off Month & Native Campaigns

Globally, each June since 2024, Bitget has hosted Anti-Rip-off Month—a concerted marketing campaign centered on elevating rip-off consciousness, backed by information and immersive consumer training. Underneath themes like “Smarter Eyes, Stronger Shields,” we’ve rolled out an interactive Anti-Rip-off Hub, the Smarter Eyes Problem mini-game, safety blogs, and neighborhood storytelling—all designed to empower customers to identify and keep away from fraud earlier than it occurs.

Bitget’s efforts have confirmed efficient: within the Smarter Eyes Problem, though simply 8.6% of customers detected all rip-off traps on their first try, 65.41% handed all ranges after guided studying, reflecting a tangible soar in rip-off consciousness.

Bitget Vietnam-Particular Outreach: The OOH Marketing campaign

Understanding the necessity for tailor-made engagement, Bitget in 2024 launched a novel out-of-home (OOH) social marketing campaign in Vietnam, that includes academic posters and banners at bus stops, subway stations, and street-side billboards. Designed with professional enter from anti-fraud authorities and monetary establishments, the marketing campaign delivered clear, accessible recommendations on recognizing social engineering, phishing, romance scams, and pretend funding schemes—reaching weak teams the place they stay and commute.

Why This Issues for Vietnam

Combining grassroots offline messaging with interactive digital training transforms consciousness into resilience. In a market the place adoption is racing ahead, these efforts be sure that customers are usually not left defenseless. Bitget’s proactive stance—educating customers, sharing risk intelligence, and embedding vigilance into our model—strengthens belief and units the next commonplace for all the ecosystem.

In brief: In Vietnam, educating customers about crypto scams isn’t non-compulsory—it’s foundational. Bitget’s mix of world campaigns and native activation helps construct a safer, smarter, and extra inclusive crypto future.

How does Bitget view its function past being a crypto alternate in Vietnam?

We see ourselves as an ecosystem builder. Past buying and selling, Bitget goals to empower customers with safe wallets, academic initiatives, real-world fee options, and alternatives to take part in Web3 innovation. Our function is to make Vietnam not solely a fast-growing crypto market, but in addition a worldwide chief in accountable, revolutionary blockchain adoption.

About The Writer

Victoria is a author on a wide range of expertise matters together with Web3.0, AI and cryptocurrencies. Her intensive expertise permits her to put in writing insightful articles for the broader viewers.

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Victoria d’Este