Since 2021, rappers Earl Sweatshirt and The Alchemist have teased the existence of a mysterious music album that has been hidden in plain sight for followers to uncover.
Sweatshirt, whose actual identify is Thebe Kgositsile, is most identified for working alongside Tyler, The Creator starting in 2009.
The Alchemist, whose actual identify is Alan Maman, kicked off his rapping and DJ profession in 1991 (age 14) when he fashioned The Whooliganz, a hip-hop duo with Scott Caan – finally making his approach below the wing of DJ Mugg and finally turning into mainstream and serving as Eminem’s official DJ and in-house producer for Shady Information.
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When the rumors first began to flow into, a video posted to YouTube teasing this album below an nameless account appeared to have traces of Sweatshirt, however by no means formally talked about him by identify. The video featured (a then) pretend album identify, tracklist, and canopy. Nonetheless, that album was by no means discovered, regardless of years price of efforts.
Till right this moment.
That mysterious album was revealed on August 24, entitled “VOIR DIRE,” by each Sweatshirt and The Alchemist.
Gala Music, a decentralized NFT-backed music streaming platform, tweeted that unique streaming entry to VOIR DIRE can be by means of its platform by way of an NFT.
The platform, a subsidiary of the hybrid Web3 leisure platform Gala, is greatest identified for its involvement within the launch of ‘Mount Westmore’s Unhealthy MFs’ final yr, in addition to its utilization of NFTs that afford Gala Music customers/followers unique album entry with restricted possession rights.
The long-lasting rap artists, identified for his or her boundary-pushing strategy, have lastly embraced this digital format, albeit a bit belatedly contemplating the NFT hype’s earlier crest.
But it surely wasn’t that easy both, as followers have been required to unravel various puzzles and riddles that have been embedded inside Gala Music’s web site with a purpose to acquire entry to the hidden album. With every solved puzzle/riddle, one other clue would emerge.
VOIR DIRE, which comprises 11 tracks, additionally comes with 11,000 NFTs – 1,000 NFTs for every monitor. The tracks inside ‘Voir Dire’ preserve the artists’ signature fashion, characterised by concise and dreamy compositions. New York rapper MIKE even makes a visitor look on one of many album’s songs, including an additional layer of intrigue.
The album’s tracklist contains a sequence of evocative titles that trace on the inventive route of ‘Voir Dire’:
“100 Excessive Road”
“Sentry” (Feat. MIKE)
“All The Small Issues”
“My Brother, The Wind”
“Free The Ruler”
The camaraderie between MIKE, Sweatshirt, and The Alchemist is well-established, as MIKE has been featured on The Alchemist’s initiatives lately. Their bond can also be evident of their collaboration on the album’s lead single, “Sentry,” a monitor that exemplifies their synergy.
All through Sweatshirt’s worldwide tour final week that celebrated the 10-year anniversary of his debut album “Doris,” clues as to the place this mysterious album have been unfold – from QR codes on tour merchandise that might additionally make them Gala Music’s web site and on posters all through downtown Los Angeles, to further cryptic messages from The Alchemist.
Clues even began surfacing in New York and Chicago as followers have been celebrating the 10-year anniversary of “Doris.”
A subreddit for Earl Sweatshirt was positively poppin’ with customers speculating on what was taking place from all completely different angles.
To many followers’ shock, the sense of warning and hesitation about this was comprehensible. One consumer even mentioned that “[they] didn’t need to get [their] hopes up.”
Whilst followers have been eagerly awaiting this collaborative challenge’s launch, the revelation that ‘Voir Dire’ is accessible solely as an NFT might not align with everybody’s expectations, particularly given the battle the expertise has had with mass adoption.
With the album now out there on this distinct format, it stays to be seen how followers and the broader music neighborhood will reply to this inventive and technological convergence.