Neostrata, a number one skincare model a part of the Kenvue portfolio of manufacturers from Johnson & Johnson, launched their digital expertise to introduce new shoppers to the model in a method that stands out in a hypercompetitive market. The expertise takes customers on a journey by way of the science of skincare, empowering buyers by way of training.
The play-centric, multi-floored expertise is immersive and fascinating, bolstering storytelling by way of contextual environments and interactive content material. On the highest ground, a digital skincare avatar concierge welcomes buyers to learn the way totally different environments have an effect on their pores and skin. Customers can nearly enter totally different Setting layers to learn the way they’ll shield themselves towards parts corresponding to air air pollution and the solar. They’ll then take a look at their newfound information and unlock particular affords corresponding to low cost codes and free merchandise with buy.
Customers also can go to the tranquil, spa-like Life-style layer to learn the way totally different way of life selections have an effect on their pores and skin. Just like the Setting layer of the expertise, if guests reply a sequence of questions accurately, they’ll earn free gadgets or reductions on their subsequent buy. On one other ground within the expertise, shoppers can discover the totally different substances in Neostrata merchandise—from retinoids to Vitamin C, customers can learn the way common skincare substances will affect their pores and skin issues.
The expertise can be customized; guests within the digital expertise can take a customized quiz to handle their pores and skin issues and objectives, and obtain product suggestions tailor-made to their particular person wants. Customers can entry the quiz within the reward store, the place one other avatar guides customers by way of the store.
Neostrata’s interactive, never-before-seen digital expertise empowers their shoppers with elevated training and customized product suggestions. Obtain the Neostrata case research to find how Neostrata’s Obsess-powered metaverse expertise positioned the model as a disruptor within the skincare trade.
To study extra about how Obsess digital shops can be utilized to empower your shoppers, contact our group at contact@obsessVR.com or guide a demo.
